We’re big fans of Buffer – not only their team and product but also their passionate approach to customer happiness and how they are building a community.

In this post Community Champion Nicole Miller describes engaging users:

“My tool of choice is pen and paper. I love to send hand-written notes with some of our amazing Buffer stickers”

Buffer building a community

So we decided to make a polljoy welcome pack with a handwritten note, stickers and badges to send to our active supporters.

polljoy welcome note

As a small bootstrapped startup we also rely on our early community — not only to improve our product but also to help spread the love.

Plus, who doesn’t love receiving fun stickers and badges ☺

Here’s how we are managing it.

First we use polljoy with a filter enabled, to ask the active users if they are interested to receive the pack:

polljoy admin console
This poll is displayed while they are using polljoy.

Next we ask for the mailing address, but only for those who answered “Yes please” to the previous question, using a prerequisite question:
It’s a nice way for us to make sure we ask ALL active users (not just the ones who make contact with us or we remember) and logistically we have a central place for all the addresses so it should make.

It’s early days (the first packs started going out this month) but some really nice early reactions… looks like a good path to take:
polljoy building a community

This brought a big smile to our face — thanks Keith!

Another happy recipient from our first batch of packs sent.

One happy user of polljoy's community

Thanks Buffer for the inspiration!

Caroline Lee

Written by Caroline Lee
Community developer at polljoy - the in-game ratings and player feedback SDK. I'm passionate about helping devs make their games even more awesome. Reach me at caroline@polljoy.com